The Brand Is Female: Where Hormonal Health Meets Advocacy

In conversation with Coven Women’s Health Co-Founders, Dr. Michelle Jacobson OBGYN and Jenn Patterson.

Canada is facing a women’s health crisis: three in four women over 40 experience menopausal symptoms that disrupt their daily lives — yet access to care is inconsistent, fragmented, and often out of reach.

In this episode of The Brand is Female, highlighting Menopause Awareness Month, Eva Hartling speaks with Dr. Michelle Jacobson, a leading OBGYN who decided to take her expertise beyond the clinic and into entrepreneurship. As co-founder of Coven Women’s Health, she is transforming how women access hormonal health support in Ontario with a virtual platform offering expert, continuous, and personalized care.

Dr. Jacobson is joined by her co-founder and CEO, Jennifer Patterson — a seasoned business builder with experience at Google and TD, who, after her own frustrating experience of feeling unwell, became passionate about making women’s health solutions easier to access.

Together, they discuss why hormonal health remains stigmatized and overlooked in Canada, what’s missing from our current system, and how Coven is reshaping the future of women’s healthcare through integrated programs that support women navigating menopause, perimenopause, PCOS, postpartum recovery, PMDD, and more.

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